Kit Kat Dark and Kit Kat White
I was thinking the other day about how rare it is for an actual, honest to goodness new candy bar to hit the store shelves. I literally can't remember the last time I saw a real new thing. Instead, manufacturers just fiddle with existing lines, turning out a thousand different Skittles variations.
I understand, don't get me wrong. If I was a candy company, I'd be a lot more secure about producing a new Skittles flavor than re-tooling the line for an entirely new candy. You've got the marketing, the branding, the packaging, and then who knows if anyone's going to like it?
There's just not as much risk if you produce a new flavor of an old standard. If it doesn't take off, then you just stop making it. And you get to capitalize on your existing brand name.
